Mother Earth Worldwide (ME) is a lifestyle brand committed to alliance and genuine, authentic connection with and for the environment, living beings, and the self. It is revolutionary in its examination and exploration of the self and planetary archetypes through clothing, one of the first brands to do so, and is “street wear for the soul”. Based in California, the brand draws on international philosophical and spiritual ideas. By shifting away from an anthropocentric viewpoint in which humans are the epicenter of reality, ME highlights the beauty of the Earth living within each of us, and the beauty which follows when we cooperate to form a family with all other nonliving and living beings on the Earth and in our universe. In addition to collections influenced by planets such as “20 Moons” and “Blue Uranus”, ME also has categories of clothing inspired by feelings and virtues, such as “Thoughtful”, “Kind”, “Authentic”, “Loving”, and “Mystical”.
The fashion industry, as stated by Kaya Dorey, last year’s UN Young Champion of Earth winner, is “one of the most polluting, wasteful and unethical industries”. By creating each order uniquely, ME eliminates any and all waste of materials. The suppliers that ME works with both nationally and internationally are WRAP (Worldwide Responsible Accredited Production) certified, ensuring that workers have humane conditions and livable wages. ME designs are created using water based inks for coloring, minimizing use of chemicals and chemical waste. Additionally, 5 percent of gross profits from ME are donated to the “Mother Earth Fund”, dedicated as a trust fund for ecological conservation activities on Earth.
When wearing the “hypnosis” leggings from ME for the first time, I instantly noticed a difference in the quality of material and design, giving me confidence in my everyday life. Everywhere I went, I received compliments about them, and this is not something I would say often. In my everyday life as a millenial, the clothes that are “fashionable” are almost never sustainable, so to be able to be a walking, living manifestation of the Earth and its mission is amazing. As Abeer Desai, Founder of ME, says of its mission, it sets out to: “cultivate one’s path in life…we hope that by wearing our garments, people can have confidence in their own path and talents, knowing that they are on a mission from Mother Earth, and surrounded by a community of others who feel the same way”.